The Salvation Army Traverse City Corps will kickoff their 2025 Red Kettle Campaign on Friday, November 7, 2025, 9:30 am at Tom's West Bay Food Market. Our Campaign goal this year is $275,000 with a $50,000 match spread out over the four Mondays in December: 12/1, 12/8, 12/15, 12/22, and $35,000 match running 12/17-12/24/25. All Red Kettle Campaign revenue goes towards our food programs and emergency financial assistance for our new fiscal year 10/1/2025 through 9/30/2026.
We hope you will join us for our Red Kettle Campaign Kickoff on November 7th, 2025 at Tom's West Bay Food Market, 9:30 am. Our new Corp Officer, Major Alan Hellstrom will welcome everyone and cut the red ribbon with Traverse Connect Ambassadors and Santa! Special remarks by our Advisory Board members regarding our 2025 Community Impact and Campaign Goal for 2025 Holiday Season. There will be live music, cookies and refreshments for all guests. Help us Give the Gift of Joy this holiday season to help our fellow neighbors in need not only during the holidays, but all year long!