Sales Manager

JOB DESCRIPTION
The Sales Manager executes the sales strategy of the hotel, as defined by the Director of Sales & Marketing, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or territory-based sales strategies and tactical plans. This role will work directly with the DOSM to identify specific strategies and tactics to drive
revenue according to the hotel’s seasonal demand. Pro-actively manage all aspects of the sales cycle with prospects: relationship development, tradeshow attendance, outside sales calls, sales presentations, site inspections, proposal generation, and contract negotiations.

DUTIES AND RESPONSIBILITIES:

  • Solicit new group sales accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Prospecting is a requirement as well as the ability and the competency to seek and close new and repeat business.
  • Achieve budgeted revenues and personal/team sales goals and maximize profitability within all areas of responsibility. Produce regular reports and sales forecasts.
  • Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods. Deliver sales activities/performance to ensure actual sales exceed the established revenue plan.
  • Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate.
  • Ability to adjust to current market conditions to stay nimble and react advantageously to competitors.
  • Attention to detail.
  • Able to negotiate, organize, delegate & work under pressure
  • Ability to travel as needed to prospect and secure business for the hotel. Extensive travel to promote the hotel is required.
  • Ability to work flexible hours and weekends as needed to work with clients and events
  • Knowledge and professional use of social media as a tool to support business development
  • Able to work effectively under pressure and handle several projects/deadlines
  • Able to multitask and prioritize workload and projects simultaneously and efficiently
  • Deliver on the promise of luxury hotel service in all interactions with guests and clients. Manage according to Delamar standards and instill a passion for customer service in all associates of the hotel.
QUALIFICATIONS AND REQUIREMENTS:
  • University or college degree equivalent. Bachelor's degree in Business Administration, Marketing, Hotel & Restaurant Management, or related major or professional area
  • Computer skills and knowledge of industry-focused systems such as OPERA, SalesForce & Delphi including proficiency in Microsoft Office
  • Minimum 2 years hotel sales experience
  • Commitment to delivering a high level of customer service
  • Strong leadership skills, positive attitude, and good oral and written communication skills
  • Strong analytical skills to understand key business indicators and competitive trends and develop creative approaches to these challenges
  • Ability to handle multiple tasks with excellent organizational skills
  • Knowledge of the local market and industry trends, competitors, and leading customer strategies
  • Excellent selling skills
  • Ability to meet deadlines, work under pressure, and independently
  • Must be able to work evenings and weekends as needed
  • Positive, enthusiastic approach with a team mentality
  • Experience in luxury and boutique hotel brands is a plus
  • Self-motivating mindset