Action Water Sports of Traverse City

About Us

At Action Water Sports, we love spending time on the water and we know boating with the family can create some of the best memories for you and your family. Whether you’re a long time customer or interested in exploring Michigan’s lakes for the first time. We would love the opportunity to share our experience and enthusiasm for the products we offer and the timeless life on the water.

Founded in 1990, AWS began in Holland, MI focused on providing exceptional customer service. “We were a very small business back then” says Jerry Brouwer, “but providing a great customer experience was key to our success.” Action would later move to a larger location in Hudsonville in 2002, open the Traverse City location in 2003, and partner with the Fenton location in 2008, formerly known as Watersports Marine. With more than 20 years of experience, our team has continued to expand and evolve with the industry, but our founding principles of providing the best products and customer service for our customers have not.

By staying true to our principles we’ve been named the #1 MasterCraft Dealer in the US, awarded the “best in Customer Service” award from Michigan’s Better Business Bureau, named a “5 Star Certified” dealership, and listed in Boating Industries “Top 100 dealers of North America” for 8 straight years. For some these are trophies, but Action Water Sports sees these accomplishments as inspiration to continue offering only the best for our customers.