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News Release: 4/30/2026
Celly Health™ Welcomes Nikkole Mampe as Director of Innovation & Analytics Traverse City native returns home to join the Celly Health™ Innovation Team and Medical Center of Excellence TRAVERSE CITY, MI — Celly Health™ today announced the appointment of Nikkole Mampe to the role of Director of Innovation & Analytics, effective immediately, joining the organization’s Innovation Team and Medical Center of Excellence, headquartered in Traverse City, Michigan. In a signal of both institutional confidence and
River Club Glen Arbor Launches Third Season with New Menu Items, Events, and Expanded Entertainment
Entering its third season, and opening May 1st, River Club is building on its growing popularity with a series of new offerings, expanded events, and fresh experiences—while staying true to the food, fun, and scenic charm that have made it a favorite along the Crystal River. As awareness continues to grow, River Club has seen a significant increase in private bookings, with more than 60 events already scheduled for the upcoming season. These include wedding rehearsal dinners, corporate outings, civic
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A Voice for Michigan’s Youth: Riley Brown Earns Top JMG Alumni Honor
Out of more than 33,000 alumni across the state, Riley Brown, a participant in Jobs for Michigan’s Graduates (JMG), a program of Networks Northwest, has been named the 2026 JMG Alumni of the Year by Youth Solutions—an honor reserved for a student whose journey reflects resilience, leadership, and the transformative power of opportunity. Riley will be formally recognized at the Career Development Conference (CDC) on Thursday, April 30th in Saginaw. Riley’s story is one of growth, courage, and discovery.
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TBACU Hosts Complimentary Wills & Trusts Workshop with Marshall and Bruce Law Firm, P.C.
TRAVERSE CITY, Mich. – On Thursday, May 21, 2026, TBA Credit Union (TBACU) will host a complimentary Wills & Trust workshop at 630 E. Front Street. Join TBA Credit Union and Marshall and Bruce Law Firm, P.C. on May 21, 2026, from 2:00 – 3:00 p.m. to gain insight on the topic of wills and trusts. Attendees will learn the difference between wills and trusts, how to avoid probate court, and how to provide for an efficient transfer of assets. Light refreshments will be provided for those who attend. This
Melissa Kreger Joins Grand Traverse State Bank as Assistant Branch Manager
Grand Traverse State Bank has welcomed Melissa Kreger as the Assistant Branch Manager, bringing more than 20 years of banking and financial services experience.In her role, Kreger supports branch operations by managing the teller line, overseeing vault and cash handling functions, coordinating money shipments, and assisting customers with a variety of banking services including cashier’s checks, commercial deposits, and account referrals. She also supports compliance and reporting functions.Kreger’s
Wayne Mueller Joins Grand Traverse State Bank as Market Development Officer
Grand Traverse State Bank has announced that Wayne Mueller has joined the bank as a Market Development Officer.Mueller brings more than 33 years of experience developing and maintaining strong client relationships, particularly with business owners and affluent families.Prior to joining the bank, Mueller spent 12 years in banking as a Business Banker and Private Client Officer, helping clients develop tailored financial strategies and long-term banking relationships.He also served for 21 years as
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What Your Traverse City Storefront Says Before Anyone Steps Inside
Window displays alone can boost foot traffic by 23%, and 8 out of 10 shoppers base their buying decisions on what they see in-store — which means your storefront is working for you, or against you, before a single customer opens the door. For businesses in Traverse City's walkable downtown, where summer tourists and local regulars share the same sidewalk, that first impression carries real weight. The good news: most of the changes that actually move the needle don't require a major renovation budget.The
Faces of Traverse City
Faces of Traverse City: a 6- month portrait series celebrating the founders, creatives, and community makers who shape this town. Each month I'll choose one person to bring into the studio for a session that's as much about the experience as the images. A refined, guided, relaxed environment. Just you, the way you deserve to be seen. Know someone worth recognizing? Nominate a business owner, a creative, someone growing something meaningful, or simply someone TC should know about. Reach out with someone
TBA Credit Union Turns New Memberships into Support for the Northwest Michigan Community Action Agency
TRAVERSE CITY, Mich. – Through a new membership initiative, You Join. We Give., TBA Credit Union (TBACU) donated $4,220 to the Northwest Michigan Community Action Agency (NMCAA), supporting the organization’s work across northern Michigan. Launched in January 2026, the You Join. We Give. membership initiative turns the credit union’s $10 lifetime membership fee into a $10 donation to a local nonprofit, voted on by the TBACU team each quarter. NMCAA was selected as the credit union’s first-quarter partner,
Munson Healthcare Gift Strengthens Youth Mental Health Support Across Northern Michigan
Munson Healthcare Gift Strengthens Youth Mental Health Support Across Northern MichiganTRAVERSE CITY, Mich. — Munson Healthcare today announced a gift of $10,000 to the Behavioral Health Initiative (BHI) to strengthen youth mental health services in the area. The gift will bolster two community-based solutions within the Northern Michigan Community Health Innovation Region (CHIR): MIFamily Resources Network and Therapy Corps.“As a nonprofit healthcare system, Munson is committed to reinvesting in our
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Northwest Michigan Works! Hosts Registered Apprenticeship Lunch & Learn Race to Talent Celebration
NORTHWEST LOWER, MI—In honor of National Apprenticeship Week, Northwest Michigan Works is hosting a free Registered Apprenticeship Lunch and Learn Workshop & Race to Talent Celebration Thursday, April 23 from 11:30am to 1:30pm. Businesses, workforce partners and apprentices are invited to attend the interactive registered apprenticeship workshop at the Networks Northwest Conference Center, 1209 S Gar?eld Road, Traverse City, Michigan. The session will also include A Race to Talent Champion employer
Christy Nelson Honored with MACAE Lifetime Achievement Award for Leadership in Adult Education
NORTHWEST MICHIGAN— Northwest Michigan Works!, a program of Networks Northwest, proudly announces that Regional Director of Adult Education, Christy Nelson, has been awarded the prestigious Lifetime Achievement Award from the Michigan Adult, Community & Alternative Education Association (MACAE), recognizing more than 25 years of exceptional service and leadership in adult education. Nelson has dedicated her career to advancing opportunities for adult learners across Northwest Michigan, serving as a
TBA Credit Union Announces Chris Givens as Loan Operations Leader
TRAVERSE CITY, Mich. – TBA Credit Union (TBACU) announces the promotion of Chris Givens to Loan Operations Leader. In this role, Givens will oversee consumer loan processing and underwriting, supporting consistent lending decisions and strong service for both members and team members. His work directly supports TBACU’s mission to serve the community and build trusted relationships. Givens has held several lending roles at TBA Credit Union, including Senior Underwriter and Loan Officer, and brings proven
Northwest Michigan Works! partners with Walstrom Marine to Register first Marine Services Technician Apprenticeship in the Region
NORTHWEST LOWER, MI– Northwest Michigan Works!, in partnership with Walstrom Marine, has officially launched the region’s first-ever U.S. Department of Labor Registered Marine Services Technician Apprenticeship. The new apprenticeship marks a major milestone for professional trades training and workforce development in Northwest Lower Michigan. This innovative program will provide apprentices with a comprehensive, hands-on learning experience designed to meet industry needs and strengthen the skilled
The Michigan Lupus Foundation Appoints Joni Krolczyk of Northern MI to its Board of Directors
THE MICHIGAN LUPUS FOUNDATION APPOINTS JONI KROLCZYK OF NORTHERN MI TO ITS BOARD OF DIRECTORS(Michigan – March 26, 2026) – The Michigan Lupus Foundation is pleased to announce Joni Krolczyk of Eastlake, MI has been appointed to the Board of Directors. Krolczyk will help the foundation serve its mission to improve the quality of life for those living with lupus through support, education and research with the goal of finding a cure. “We are proud to welcome a new member to our Board of Directors, bringing
HOME Agency Wins Multiple Honors at the 2026 American Advertising Awards
FOR IMMEDIATE RELEASEMarch 13, 2026 HOME Agency Wins Multiple Honors at the 2026 American Advertising Awards People-first startup agency recognized in its first year for digital, brand, and storytelling work across multiple client projects TRAVERSE CITY, MI —HOME Agency has been recognized with multiple honors at the 2026 American Advertising Awards, marking a significant milestone in the agency’s first year. The agency received four awards across digital experience, brand identity, and
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Your First 30 Days: Designing Onboarding Packets That Accelerate Confidence and Performance
Business owners set the tone for how new employees experience their first days on the job. A thoughtfully designed onboarding packet does more than share paperwork—it shapes clarity, confidence, and culture from day one.Quick Snapshot for Busy Owners Strong onboarding packets reduce ramp-up time and early turnover. Clear structure and pacing prevent overwhelm and build confidence. Culture, expectations, and role clarity should appear early and often. Delivery format matters just as much as
Springfield Commercial Roofing Earns Michigan Platinum Contractor of the Year for the Third Time, Specialty Membrane Project of the Year, Reinforcing Statewide Leadership in Commercial Roofing Excellence
KINGSLEY, Michigan – Springfield Commercial Roofing has been named Duro-Last Michigan Platinum Contractor of the Year for the third time, a distinction that recognizes contractors who consistently demonstrate exceptional installation, quality, system performance, and adherence to rigorous industry standards. The Michigan Platinum Contractor designation represents the highest tier of contractor recognition and reflects sustained excellence in workmanship and execution across commercial roofing
Building Lasting Loyalty in the Subscription Era
TL;DR In a world where memberships are one click away from cancellation, loyalty isn’t about gimmicks—it’s about delivering ongoing value, tailored experiences, and effortless renewals. Brands that treat their subscribers as evolving partners, not static accounts, create compounding satisfaction and advocacy.Why Subscription Loyalty Feels Different Now Membership models have replaced one-time transactions. Customers now expect not only what they paid for—but continuous evidence that they made the right
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How Small Businesses Can Maintain Healthy Cash Flow for Long-Term Stability and Growth
Keeping your business’s cash flow steady is like keeping the heart of your company beating. When cash consistently flows in and out with control, owners can make decisions confidently, plan for expansion, and avoid unnecessary debt. TL;DR Cash flow management is about timing — ensuring your business always has enough on hand to cover expenses while funding future opportunities. Focus on forecasting income, tracking expenses, invoicing consistently, and reinvesting wisely. Why Cash Flow
Brand Like You Mean It: Foundational Moves for Small Business Owners
A logo won’t save you. Neither will a slick font. Branding is a decision—not a decoration. When you’re starting a business, everything feels like it needs to happen at once. But brand work? That’s not extra. It’s structural. Every conversation, every pitch, every page on your site builds from this foundation. Get your brand right, and things start sticking. Get it wrong—or ignore it—and every next step slips through your fingers.Define Who You Are Before Anyone Else Does You don’t start with colors—you
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Scroll-Stopping Stories: Visual Marketing for a Generation Raised Online
In the loud, over-saturated amphitheater of social media, attention isn’t earned through logic—it’s sparked through feeling. For younger audiences who live and breathe in pixels and scrolls, what’s seen matters more than what’s said. They’ve grown up immersed in visual content, fluent in meme-speak and trained to detect inauthenticity faster than a banner ad loads. For brands, this doesn’t just require aesthetic savvy; it demands cultural fluency and a willingness to trade control for creativity. Emotion
Steps to Build and Sustain a Profitable Home Services Business
Have you ever dreamed of turning your knack for fixing things or your passion for home improvement into a lucrative business? Launching a home services enterprise could be your gateway to financial independence and professional fulfillment. However, the journey from concept to thriving business involves more than just good intentions – it requires strategic planning, insightful market analysis, and meticulous execution. Whether you’re aiming to become the go-to handyman in your neighborhood or the
The Innovator’s Mindset: Cultivating Creativity in Your Business
In today's fast-paced and increasingly digital world, small and mid-sized business owners are presented with unique opportunities to drive growth and enhance efficiency through digital innovation. The dynamic landscape of digital technology offers various tools and strategies to revolutionize the way businesses operate and interact with their customers. By embracing these technological advancements, you can not only streamline operations but also stay competitive in a rapidly-evolving
Taking the Reins: How to Direct Your Own Marketing Campaigns
In the fast-paced world of business, having a direct hand in your marketing efforts is not just an advantage; it's a necessity for growth and sustainability. Whether you are spearheading a startup, managing a small business, or forging ahead as a solo entrepreneur, understanding and executing effective marketing strategies internally can significantly impact your success. This comprehensive guide provides you with the steps to take charge of your marketing, allowing you to craft a message that resonates
Adobe Acrobat AI Assistant: All You Have to Do Is Ask Acrobat’s Generative AI Document & PDF Tool
Adobe Acrobat has long been an invaluable tool for business owners, entrepreneurs, and employees all over the world thanks to its wide array of PDF generation and editing tools. Now, Acrobat AI Assistant offers new benefits for businesses of all sizes. Acrobat AI Assistant’s revolutionary software can transform your business with its incredible features: Intelligent Search and Retrieval: Entrepreneurs frequently need to access specific information buried within a vast collection of documents. The
