THOMPSONVILLE, Mich. (May 13, 2022) – Crystal Mountain is one of five Michigan businesses to be recognized by Good For Michigan as a 2022 Good For Michigan Award winner.
The statewide nonprofit organization, led by People First Economy, utilizes some of the world’s leading assessments in social and environmental sustainability to help companies measure their sustainability success. This initiative helps companies utilize the B-Impact Assessment, commonly used for B-Corp Certification, as well as the SDG (Sustainable Development Goals) Action Manager tool.
Crystal Mountain joined the Outdoor Recreation Good For Michigan Cohort in 2021 as a way to learn how the resort can continue and improve on being a responsible steward of human, natural and economic resources.
“We’re here to celebrate businesses who are using their company as a force for good in their community, environment, policies and practices,” Alice Jasper, program director for People First Economy, said. “As one of the largest employers in northern Michigan, Crystal Mountain is a great example of putting people first, all while being mindful of the environment.”
Hundreds of businesses participate in Good For Michigan each year. The annual awards recognize the businesses that have significant positive impact in five categories: Governance, Environment, Workforce, Community, and Sustainable Development Goals.
The Workforce category evaluates a company’s policies and practices that contribute to its employees’ financial, professional, physical and social wellbeing. Some of the metrics measured in this category are time spent training new hires, employee turnover rate, policies around workday flexibility, discrepancy between highest and lowest paid employees, amount of days given to employees for time off and professional development.
“We truly value our hardworking employees in every department, without them Crystal wouldn’t be the premier four-season resort community it is today,” Crystal Mountain CEO John Melcher said. “At the end of the day, our goal is to create an exceptional experience not only for our guests, but our employees.”
Crystal Mountain employs 500-600 people depending on the season. In addition to competitive wages, employees are offered free golf, free skiing and snowboarding, activity passes, access to the Peak Indoor Pool and Fitness Center, as well as discounts on meals, retail, lodging and Crystal Spa services. Healthcare benefits, 401(k) plans, tuition assistance and paid time off are also included for full-time, year-round employees.
“We are honored to receive the 2022 Good For Workforce Award and look forward to continuing to work with Good For Michigan on furthering sustainable practices in every category,” said Melcher. “Thank you to everyone who has chosen to work and play at Crystal Mountain.”
Learn more about the other businesses recognized this year on the Good For Michigan Facebook page.
About Crystal Mountain:
Established in 1956, Crystal Mountain is a family-owned, four-season resort destination located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore. The 1,500-acre resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, Peak Fitness, the Park at Water’s Edge, Michigan Legacy Art Park, weddings, a conference center, and real estate options. Visit www.CrystalMountain.com for more resort details or information about Four Seasons Club memberships.