Applications Open for 2025 Traverse City Horse Shows Charity Ticket Program

Traverse City, MI — Traverse City Horse Shows (TCHS) is pleased to announce that applications are now open for its 2025 Charity Ticket Program, which donates 100% of general admission ticket sales to local nonprofits. In its third year, this initiative supports organizations in Northern Michigan to help them raise funds, connect with a diverse community, and participate in one of the most prestigious sporting events in the state.

In 2024, TCHS contributed over $46,000 to nonprofits serving youth, families, health, the environment, and other vital causes in Northern Michigan. The 2025 season begins on June 4 and runs through September 21 at Flintfields Horse Park, featuring a nonprofit each week.

“This program is about more than just fundraising—it’s about building strong community connections,” said Gary Howe, Marketing and Communications Director at Traverse City Horse Shows. “We’re proud to provide nonprofits with a platform to engage new supporters and share their missions on a global stage. At the same time, we’re introducing more people to the excitement of Olympic-level showjumping through the program each year.”

Selected nonprofits will have the opportunity to:

• Engage with attendees during their assigned week.
• Host informational booths and receive on-site recognition.
• Participate in the season-end celebration during the American Gold Cup.

Applications are open until February 10, 2025, with selected nonprofits notified by mid-to-late February.

About Traverse City Horse Shows

Held at Flintfields Horse Park in Williamsburg, Michigan, Traverse City Horse Shows hosts a 12-week series of world-class equestrian competitions, drawing athletes, spectators, and sponsors from around the globe. Alongside its commitment to equestrian excellence, TCHS supports the local community through initiatives like the Charity Ticket Program, which has raised over $100,000 for Northern Michigan nonprofits during the last three seasons.

Nonprofits interested in applying are encouraged to visit the horse show’s website and submit their application by February 10, 2025.

To learn more and apply, see TraverseCityHorseShows.com/donations.