Crystal Mountain hires Julie Oatman as Director of Sales

THOMPSONVILLE, Mich. (Dec. 20, 2024) – From conferences by the casino to slopeside meetings and events, Julie Oatman has been named the new Director of Sales at Crystal Mountain.

Oatman comes to Crystal after working in sales for more than 25 years at the Soaring Eagle Casino and Resort in Mount Pleasant, Mich. She began as Corporate and Incentive Sales Manager in 1998, implementing effective sales strategies, managing key client relationships, and driving customer engagement. In 2017 she was promoted to Director of Sales and Catering with a focus on analyzing market trends, expanding brand recognition, and maintaining strategic pricing structures to satisfy market demand.

“We are thrilled to welcome Julie to the Crystal Mountain team,” said Arah Johnson, VP of Sales and Marketing at Crystal Mountain. “Her deep understanding of the hospitality industry, coupled with her passion for creating memorable experiences, will certainly contribute to the continued growth and success of the resort.”

As Director of Sales for Crystal Mountain, Oatman will develop sales strategies, generate new business, conduct market research, lead and develop the sales team, and manage customer relationships.

Crystal Mountain offers a wide variety of meeting and banquet space in the Crystal Center, as well as unique outdoor venues throughout the property to embrace a true Northern Michigan business retreat.

“Crystal Mountain has always captivated me with its exceptional customer service, a diverse range of well-appointed lodging, and world-class golf and skiing,” said Oatman. “I'm eager to join the team and look forward to unveiling the magic of this extraordinary destination to a wider audience.”

A graduate of Central Michigan University, Oatman is also a Certified Meeting Professional, serves on the Meetings Michigan Board of Directors and is a past president of Meeting Planners International, Michigan Chapter.

About Crystal Mountain:
Established in 1956, Crystal Mountain is a family-owned, four-season resort located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore. The 1,500-acre resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, Peak Fitness, the Park at Water’s Edge, Michigan Legacy Art Park, weddings, a conference center, and real estate options. Learn more about becoming a Four Seasons Club member.